I think this is the best Super Bowl commercial in recent memory. The Richard’s Group asked 10 photographers to spend time with farmers and ranchers, taking photo of them to be shown in a 2 minute spot for Ram aired during this year’s Super Bowl. What is so nice (yet unseen) is that there are no clients or craft service on set – just photographers and their subjects. Adding Paul Harvey’s words was pure brilliance as well.
Congratulations to the photographers who participated on a job very well done! Andy Anderson, William Allard, Jim Arndt, Daniel Beltra, Mark Gooch, Andy Mahr, Kurt Markus, David Spielman, Matt Turley and Olaf Veltman.
If you haven’t seen it – or want to see it again click on the image above. The piece speak for itself.
Keith Barraclough 