QSpex in NYC

I recently had the pleasure of working with Atlanta advertising agency Aumcore on a QSpex billboard and transit ad campaign.  One day of scouting, three days shooting and a lot of walking.  It was a great way to see the city.  Many thanks to Antonio Casas (creative director) and Bidisha Mishra (producer) for a wonderful shoot.

QSPex ad campaign

QSPex ad campaign

QSPex ad campaign

Almost CSI

Had a bit of fun a week ago shooting with Beth Caldwell (a photo editor with Animal Planet) on the streets of New York City.  We took a break from our location in Central Park and walked to an adjacent street.  The wet pavement, the crowds, overcast sky – the entire scene was screaming CSI.  So we set up a mock advertisement showing Beth with her husband Fletcher.  We didn’t need the long dark overcoats or guns.  The attitude says it all.